While already a dominant presence in Southern Arizona entertainment, Desert Diamond Casinos & Entertainment wanted to tap into the lucrative market of the State of Sonora, Mexico. We identified several key areas that they needed to develop to accomplish their goals.
We needed to create a whole new image for Desert Diamond that would appeal to the Spanish language market south of the border. This included branding, audio/visual production, graphic design, community outreach in the State of Sonora, and familiarization tours to meet with local Government and media officials.
While working with Desert Diamond, we created fresh and clean advertisements that would appeal to the Sonoran demographic while still maintaining the look and feel of their US campaign to create consistency throughout.
After working with Desert Diamond to create a Spanish language landing page and Spanish version of their website, we developed creative across a broad range of mediums that would be relevant to Sonoran residents.
Through demographic analysis, we were able to identify all the key groups that would be most interested in what Desert Diamond has to offer. This drove a marketing campaign that resulted in increased business from Mexican visitors.