Case Study

Discover

As an active adult community in Southern Arizona, Heritage Highlands wanted to make sure that they stood out amongst the competition. We needed to discover not only where the best markets to advertise were, but work with Heritage Highlands to make sure that messaging reflected their unique qualities and amenities.

Define

Because Heritage Highlands was trying to attract active adults from around the country we focused the marketing push towards several key national media outlets, including Sunset Magazine and Where To Retire magazine.

Design

We worked with Heritage Highlands to create messaging that would work well across a variety of mediums that highlighted what made their community unique to Southern Arizona. We focused on the Arthur Hills designed golf course, world-renowned for its spectacular views of Tucson and the surrounding mountains. We promoted the course and the resort community as a destination for seniors and golfers.

Deliver

In addition to feature ads in national magazines, we got their message out through direct mailers, brochures, and quest packages sent to major media outlets.

Review

As a result of the press and national exposure, Heritage Highlands continued to grow and is now one of the premier active adult resort communities in Southern Arizona.